Promoting your Series: Free vs. 99c

Here’s another great summary of what the statistics are telling writers about book sales and promotions by author Nicholas C. Rossis. Click on the link to read the complete article. (It also includes some great advice on cross-promoting your books.)

Promoting your Series: Free vs. 99¢

Nicholas C. Rossis

From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books Image: blog.acton.org

I was reading Tara Sparling’s interesting post on free books, where she complains about authors pricing their books too low.

Amazon agrees with her. I believe that’s why they only start offering 70% royalties for books priced at $2.99 and above (under that, royalties are only 30%).

However, a common mistake for first-time authors is to price their work too high. Sure, you can ask for the same price as Steven King. But only if you write like him and have an established fan base. Until then, you’ll need to do whatever it takes to fight the obscurity that inevitably befalls us all in a marketplace where 6,500 new books are published daily… and part of that may be a free or 99c book – albeit for a short while and as part of an overall marketing strategy. Or you could do it to gather reviews, as I’ve done with

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Formatting Matters!

This very thoughtful post by author Anna Dobritt is worth reading. I’ve never had to format a book, but as a reader, I do look for these essential elements in a book. They are part of the appeal of a well-constructed book. (For historical fiction, I also enjoy reading what sources the author used, and how they applied their imagination to the bare facts to flesh out the people and situation[s] in their novel.)

For eBooks, many authors have realised that a link to their next book, or a sample of it at the end of the book, attracts the attention of readers. If you don’t have another book yet, nonetheless include a link that makes it easy for the reader to rate your book–or hopefully even write a review– from their reading device.

Thanks, Anna, for this article.

Anna Dobritt -- Author

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Formatting Matters!

I love eBooks. You can take your entire library with you. What I don’t love is the way some eBooks are formatted. As a self-publisher and an indie author, your ebook needs to be neat and readable. When your reader buys one of your books, you are telling him or her that your product is worth their time and money. You may have written the greatest story in the world, but if the formatting is screwed up, no one will want to read it. I’ve deleted a number of eBooks from my Kindle after opening them and seeing how the formatting was. They were horrible! Next to bad grammar and other mistakes, bad formatting is a real turn off.

Before you ask, I create my own ebooks and covers.

A few tips:

  1. Don’t use fancy fonts for the body of the text except italics!
  2. Use font size 12…

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