It’s Up To You

When considering how to market your self-published books, it’s worth considering the consumer. In this article, Kristine Kathryn Rusch discusses some creative ways of marketing music in the past and how they can be used by self-publishers to market their books.

From Kristine Kathryn Rusch: “Normally when I have blog with this title, I’m discussing the choices writers make in this new world of publishing. But this blog is different. This blog is about consumer choice…”

Source: It’s Up To You

A First Look at #Advertising with #Amazon–#Results

I previously reblogged a post by Nicholas C. Rossis about using Amazon’s advertising program (Advertise with Amazon: A Step-by-Step Tutorial) as a marketing tool.

Today Nicholas, along with some other authors, shared his experience of advertising on Amazon. This post is an extensive analysis of his experiment, including how changing variables influenced the results in terms of effects on sales and costs for advertising.

Thank you to Nicholas C. Rossis, Tara Sparling, and C.J. Heath for sharing your results of advertising with Amazon.

The consensus: use Amazon’s advertising program with caution.


Nicholas C. Rossis

From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books by

I’m sure you remember my step-by-step tutorial on how to advertise with Amazon. Three weeks later, I have some preliminary results, which, as promised, I’m sharing with you, so that you can learn from my mistakes.

In a nutshell: I’ve failed. The experiment has so far been a disappointment, albeit one offering fascinating insights.

You may remember that I had done my math and knew that, to make any profit, I had to bid under the proposed $0.50.

Now, for a peek behind the scenes: whenever Amazon is about to show a product page, a small bidding war will rage for a few nanoseconds. Amazon will check to see if that product is linked to any ads. If more than one ads want to be displayed, they will bid for that space, until they reach their cut-off threshold. So, if I have specified 5c as my maximum, then an ad…

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Conclusions from Smashwords Survey: How to Sell Your Books

Nicholas C. Rossis
Nicholas C. Rossis

Once again, author and blogger Nicholas C. Rossis has provided some excellent marketing information for self-published authors.

Using information distilled from a 2014 survey by Smashwords, he summarises his original post, New Smashwords Survey Helps Authors Sell More eBooks, providing a clear explanation of what this means for sales for independently published authors.

Thank you to Nicholas C. Rossis for sharing and interpreting this information, and to Robert Sparkman for sharing this on Google+ and bringing it to my attention.

Read: Conclusions from Smashwords Survey: How to Sell Your Books.

#Authors #Marketing Yourself and Your Work Part ONE

Definitely Worth Reading

What can I say about Susan M. Toy? Apart from being a successful self-published author, her experience in all aspects of the book industry makes her an incredibly valuable source of information about becoming a self-published author. (She’s also an incredibly lovely person.)

I’ve reblogged the first part of her five-part series, Authors Marketing Yourself and Your Work, from her guest spot on Chris The Story Reading Ape’s blog, and you can follow the other parts from there. It’s a series that all indie authors should read.

Susan was also featured as a guest author on our favourite literate primate’s Website. It’s an amazing story that you won’t want to miss and, as usual, Chris has been kind enough to include an exhaustive list of links to where you can find Susan.

Because I’m lazier than Chris, I’ve just included Susan’s Website, “Island Editions.” There is a great deal of helpful information and fun stuff there.

Chris The Story Reading Ape's Blog


Cartoon from

The following is an extract from a talk delivered at the Calgary Public Library in Feb. 2011.

Part 1

Before I begin, please watch this video:


I’ve named these two characters Wannabe Author (WA) and Real Author(RA).

How many of you have ever said any of the things Wannabe Author says in this video? Come on, be honest. Okay, then, how many of you have heard other writers say any of these things? And, like Real Author, haven’t you just wanted to put them and everyone else out of their misery by ignoring whatever they say? Obviously, Wannabe Author is the least promotable kind of author. First of all, Wannabe is never likely to be published, so will be of little worry to the publishing industry anyway. WA is not listening to an experienced author, knows nothing about the publishing business, and thinks the path to…

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The Care and Feeding (and Promotion!) of Authors …

I work in a bookstore because I enjoy recommending books to others. Since joining Goodreads, I write reviews of most of the books I read, but especially of those I truly enjoyed. More importantly, I also post reviews on the sites where these books are sold.

Recently I began to contact the authors of my favourite books on Goodreads to let them know why and how much I admire their work. Thus far, every single one has responded with appreciation. I’d been hesitant to contact them, fearing they were being inundated with “fan mail” and that I’d be bothering them. Sadly, this isn’t the case. Authors aren’t rock stars.

In this blog, author Susan Toy outlines simple ways you can promote authors whose work you value. Whether face-to-face with customers and friends, or on social media, word-of-mouth is still the best way to promote a book. Recommend, recommend, recommend!

Keep them Writing

Books: Publishing, Reading, Writing

Have you read and enjoyed a book lately that was written by an author who is still living? You should tell that author how much you enjoyed the book, because we all love to hear from readers who have not only read but have also appreciated our writing. Really! We do! After all, who doesn’t like flattery? (And this holds true for any creator, but I’m zeroing in on authors at the moment, because I am one.)

While we do love the flattery, you should also consider going one step further, and recommend what you’ve read to other readers – especially friends who may never have otherwise known about this book you’ve enjoyed. You can do this by “liking” and posting a review to Amazon, Indigo, Kobo, Goodreads or Independent Bookstore websites, or wherever the book is listed for sale. Also, by sending out an email to your contact list…

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